From the WTF Watch Desk: Ottawa’s Be Safe Be Seen campaign used participating fire stations to distribute reflective bands and flashing lights on October 26, 28 and 30 as daylight hours shorten. The materials are intended to make pedestrians and cyclists easier for drivers to see.
Why this deserves the fire service’s attention
Fire stations are trusted neighborhood access points. Using them for targeted road-safety distribution can turn a citywide message into an immediate protective action.
What Worked?
What Didn’t Work?
What Was Missed?
This report reflects information available on October 27, 2026. Developing items will be updated when official information changes.